The Future of Shopping: Why Voice and Language Are Changing How India Buys
The Future of Shopping: Why Voice and Language Are Changing How India Buys
The Future of Shopping: Why Voice and Language Are Changing How India Buys
Author: Pranav Deshpande
Jan 1, 2025
Read Time: 3-5 mins
Imagine ordering your weekly groceries while cooking, booking a cab while tying your shoelaces, or ordering dinner without having to type a single word. This isn't science fiction – it's the reality that multimodal, multilingual e-commerce is bringing to millions of Indians today.
Why Traditional E-commerce Isn't Enough Anymore
Picture this: You're in your kitchen, hands messy from kneading dough, and you realize you're out of haldi. The traditional way? Wash your hands, dry them, pick up your phone, open an app, type in "turmeric"... too many steps, right? Now imagine simply saying, “ haldi order kar do" to your phone, and having it ordered instantly.
The Real Numbers Tell the Story:
70% of Indians prefer voice over typing for daily tasks
85% of Indians are more comfortable in their native language
92% find typing in Indian languages challenging on phones
65% abandon purchases due to language barriers
Imagine ordering your weekly groceries while cooking, booking a cab while tying your shoelaces, or ordering dinner without having to type a single word. This isn't science fiction – it's the reality that multimodal, multilingual e-commerce is bringing to millions of Indians today.
Why Traditional E-commerce Isn't Enough Anymore
Picture this: You're in your kitchen, hands messy from kneading dough, and you realize you're out of haldi. The traditional way? Wash your hands, dry them, pick up your phone, open an app, type in "turmeric"... too many steps, right? Now imagine simply saying, “ haldi order kar do" to your phone, and having it ordered instantly.
The Real Numbers Tell the Story:
70% of Indians prefer voice over typing for daily tasks
85% of Indians are more comfortable in their native language
92% find typing in Indian languages challenging on phones
65% abandon purchases due to language barriers
(Credit: Vecteezy)
The Power of Speaking Your Language
Voice: Your New Shopping Assistant
Think about how we naturally shop in our local markets:
"Bhaiya, Andheri East tak jana hai"
“Kuch ache white sneakers batao 2000 ke neeche”
"Dinner ke liye kuch acha suggest karo"
This natural way of shopping is exactly what modern e-commerce needs to offer. When apps understand not just your words but your context and intent, shopping becomes effortless.
Why Language Matters
Would you rather read:
"Select delivery location to view available items" OR
"अपना पता बताएं"
Apna pata batayein
The choice is obvious for millions of Indians (they’d prefer 2nd or 3rd) , who are not very familiar with english. We are excluding almost 90% of the Indian population!
When e-commerce speaks your language, it's not just convenient – it's comfortable and much more doable.
Real Solutions for Real Indians
For Your Daily Commute:
Voice-book your metro tickets
Speak to book your cab rides
Get travel updates in your language
Plan your trip by knowing the fastest or the most economical route
(Credit: Vecteezy)
The Power of Speaking Your Language
Voice: Your New Shopping Assistant
Think about how we naturally shop in our local markets:
"Bhaiya, Andheri East tak jana hai"
“Kuch ache white sneakers batao 2000 ke neeche”
"Dinner ke liye kuch acha suggest karo"
This natural way of shopping is exactly what modern e-commerce needs to offer. When apps understand not just your words but your context and intent, shopping becomes effortless.
Why Language Matters
Would you rather read:
"Select delivery location to view available items" OR
"अपना पता बताएं"
Apna pata batayein
The choice is obvious for millions of Indians (they’d prefer 2nd or 3rd) , who are not very familiar with english. We are excluding almost 90% of the Indian population!
When e-commerce speaks your language, it's not just convenient – it's comfortable and much more doable.
Real Solutions for Real Indians
For Your Daily Commute:
Voice-book your metro tickets
Speak to book your cab rides
Get travel updates in your language
Plan your trip by knowing the fastest or the most economical route
(Credit: Vecteezy)
For Your Kitchen:
Voice-order groceries while cooking
Get recipes and ingredient suggestions
Quick reorders through simple commands
For Your Meals:
Order food in your preferred language
Voice commands for quick ordering
Natural conversation for recommendations
The Boho Difference: Everything in Your Language, Just a Voice Command Away
At Boho, we're building India's first truly multimodal, multilingual platform that brings together all your daily needs:
Travel: Metro tickets to cab rides
Food: From street food to fine dining
Groceries: Daily essentials to specialty items
How Boho Makes Life Easier:
Speak in any Indian language
Mix languages naturally (Hinglish welcome!)
Voice commands for everything
Hyper-personalized responses
Super simple chat-based interface with no extra screens for extra use cases.
Natural conversations, not robotic commands
All this, at still a lower cost than any platform that you use currently
Beyond Convenience: Why This Matters
When e-commerce adapts to how Indians naturally shop and speak, it:
Saves time in busy schedules
Reduces stress and friction
Makes technology accessible to everyone (not just tier 1 cities)
Preserves our natural way of interaction and saves us from digital and decision fatigue
(Credit: Vecteezy)
For Your Kitchen:
Voice-order groceries while cooking
Get recipes and ingredient suggestions
Quick reorders through simple commands
For Your Meals:
Order food in your preferred language
Voice commands for quick ordering
Natural conversation for recommendations
The Boho Difference: Everything in Your Language, Just a Voice Command Away
At Boho, we're building India's first truly multimodal, multilingual platform that brings together all your daily needs:
Travel: Metro tickets to cab rides
Food: From street food to fine dining
Groceries: Daily essentials to specialty items
How Boho Makes Life Easier:
Speak in any Indian language
Mix languages naturally (Hinglish welcome!)
Voice commands for everything
Hyper-personalized responses
Super simple chat-based interface with no extra screens for extra use cases.
Natural conversations, not robotic commands
All this, at still a lower cost than any platform that you use currently
Beyond Convenience: Why This Matters
When e-commerce adapts to how Indians naturally shop and speak, it:
Saves time in busy schedules
Reduces stress and friction
Makes technology accessible to everyone (not just tier 1 cities)
Preserves our natural way of interaction and saves us from digital and decision fatigue
The Future is Here
Imagine a world where technology adapts to you, not the other way around. Where your parents can order groceries without touching a screen. Where language is never a barrier to getting what you need.
That world is here. Download Boho today and experience the future of Indian e-commerce – one that speaks your language and listens to your voice.
Your Journey to Easier Shopping Starts Here
Whether you're:
A busy professional managing your time
A homemaker juggling multiple tasks
Someone who wants to try a completely different and new way of shopping
Someone who prefers their mother tongue
Anyone who wants shopping to be simpler
Boho is built for you. Available now on App Store and Play Store. Currently live in Mumbai, but coming soon to your city as well.
The Future is Here
Imagine a world where technology adapts to you, not the other way around. Where your parents can order groceries without touching a screen. Where language is never a barrier to getting what you need.
That world is here. Download Boho today and experience the future of Indian e-commerce – one that speaks your language and listens to your voice.
Your Journey to Easier Shopping Starts Here
Whether you're:
A busy professional managing your time
A homemaker juggling multiple tasks
Someone who wants to try a completely different and new way of shopping
Someone who prefers their mother tongue
Anyone who wants shopping to be simpler
Boho is built for you. Available now on App Store and Play Store. Currently live in Mumbai, but coming soon to your city as well.
More on Boho…
More on Boho…
More on Boho…
