Author: Rishita Gupta
Read Time: 5-7 mins
Jul 7, 2024
Discover the ONDC app: Features & benefits for sellers and buyers
Discover the ONDC app: Features & benefits for sellers and buyers
Discover the ONDC app: Features & benefits for sellers and buyers
Author: Rishita Gupta
Read Time: 5-7 mins
Jul 7, 2024
Many people think that ONDC is an app from where you can order food, groceries etc. The Open Network For Digital Commerce (ONDC) is not a platform or app, it's a decentralized network which serves as an intermediary between the buyers and the sellers.
Many people think that ONDC is an app from where you can order food, groceries etc. The Open Network For Digital Commerce (ONDC) is not a platform or app, it's a decentralized network which serves as an intermediary between the buyers and the sellers.
[Source: ONDC official website]
If a buyer wants to buy a food item through ONDC, for example, they will be given a comprehensive list of restaurants affiliated with ONDC that sell that food item. Apart from this, ONDC ensures that buyers can compare prices, discounts, quality, and other factors with transparency. ONDC acts as a network to establish a fair and open marketplace, promoting competition, empowering consumers and enhancing user experience.
Let us understand what ONDC actually is by taking the example of the food sector in the country. Swiggy and Zomato have dominated the food delivery market for the past few years. Since 2014, many food delivery apps have emerged and disappeared, but now only two main players dominate the market.
[Source: ONDC official website]
If a buyer wants to buy a food item through ONDC, for example, they will be given a comprehensive list of restaurants affiliated with ONDC that sell that food item. Apart from this, ONDC ensures that buyers can compare prices, discounts, quality, and other factors with transparency. ONDC acts as a network to establish a fair and open marketplace, promoting competition, empowering consumers and enhancing user experience.
Let us understand what ONDC actually is by taking the example of the food sector in the country. Swiggy and Zomato have dominated the food delivery market for the past few years. Since 2014, many food delivery apps have emerged and disappeared, but now only two main players dominate the market.
But if the past few months are any indication, there seems to be a new player in town—the ONDC. Even though it has been around since September 2022, many consumers have discovered food and grocery delivery via ONDC over the past few months. Indian users have been sharing screenshots of their ONDC food orders, highlighting its significantly lower prices compared to Swiggy and Zomato.
But if the past few months are any indication, there seems to be a new player in town—the ONDC. Even though it has been around since September 2022, many consumers have discovered food and grocery delivery via ONDC over the past few months. Indian users have been sharing screenshots of their ONDC food orders, highlighting its significantly lower prices compared to Swiggy and Zomato.
[Source: Inc42]
But what is ONDC? ONDC or Open Network for Digital Commerce is a government-backed network that aims to transform India’s e-commerce landscape using open protocols and open source specifications. Similar to UPI, which allows seamless payments between bank accounts through various apps. ONDC enables users to order goods and services online from a variety of sellers from different buyer apps. There isn't a single app for ONDC. Instead, the platform has partnered with multiple apps, giving users a variety of options to choose from.
ONDC is a protocol — an ecosystem that connects sellers, buyers, logistics providers, and various other participants. Have a look at the picture below to understand the basic flow in ONDC:
[Source: Inc42]
But what is ONDC? ONDC or Open Network for Digital Commerce is a government-backed network that aims to transform India’s e-commerce landscape using open protocols and open source specifications. Similar to UPI, which allows seamless payments between bank accounts through various apps. ONDC enables users to order goods and services online from a variety of sellers from different buyer apps. There isn't a single app for ONDC. Instead, the platform has partnered with multiple apps, giving users a variety of options to choose from.
ONDC is a protocol — an ecosystem that connects sellers, buyers, logistics providers, and various other participants. Have a look at the picture below to understand the basic flow in ONDC:
There can be multiple seller apps like SellerSetu and multiple buyer apps from which the customer can purchase.
Bengaluru was the first city to use ONDC back in September 2022. Now, the network is live in multiple cities, and people are using it to get the best deals. Today, almost 600+ cities have this facility of ONDC, eventually, the target is to cover the whole country. One of the main reasons users are flocking to ONDC is its affordability compared to Swiggy, Zomato, Amazon, etc. While these companies charge a 25-30% commission on every order, every order on ONDC has only about a 6-7% commission (inclusive of all fees). This lower commission allows sellers to offer better prices to customers. When using ONDC on buyer apps like Paytm, you can easily browse through different categories and businesses, select the items you want and make secure payments. It simplifies online shopping by bringing together various sellers from various seller apps, providing you with a wider selection and competitive prices.
If you're a seller looking to join ONDC, SellerSetu is here to support you every step of the way. If you want to understand the benefits of joining ONDC in detail, you can check out this quick read.
Fill out the form below to book a demo and discover how our expertise can streamline your onboarding process and enhance your experience.
There can be multiple seller apps like SellerSetu and multiple buyer apps from which the customer can purchase.
Bengaluru was the first city to use ONDC back in September 2022. Now, the network is live in multiple cities, and people are using it to get the best deals. Today, almost 600+ cities have this facility of ONDC, eventually, the target is to cover the whole country. One of the main reasons users are flocking to ONDC is its affordability compared to Swiggy, Zomato, Amazon, etc. While these companies charge a 25-30% commission on every order, every order on ONDC has only about a 6-7% commission (inclusive of all fees). This lower commission allows sellers to offer better prices to customers. When using ONDC on buyer apps like Paytm, you can easily browse through different categories and businesses, select the items you want and make secure payments. It simplifies online shopping by bringing together various sellers from various seller apps, providing you with a wider selection and competitive prices.
If you're a seller looking to join ONDC, SellerSetu is here to support you every step of the way. If you want to understand the benefits of joining ONDC in detail, you can check out this quick read.
Fill out the form below to book a demo and discover how our expertise can streamline your onboarding process and enhance your experience.
More on ONDC…
More on ONDC…
Are You Ready To Start A Successful Journey On ONDC ?
Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.
Are You Ready To Start A Successful Journey On ONDC ?
Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.
Are You Ready To Start A Successful Journey On ONDC ?
Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.