How ONDC connects buyers and sellers?
How ONDC connects buyers and sellers?

Author: Rishita Gupta

Read Time: 5-7 mins

Apr 23, 2024

Benefits of ONDC for buyers and sellers

Benefits of ONDC for buyers and sellers

Benefits of ONDC for buyers and sellers

Author: Rishita Gupta

Read Time: 5-7 mins

Apr 23, 2024

How ONDC connects buyers and sellers?
How ONDC connects buyers and sellers?

Imagine if you had the access to every possible seller in the country from large retail chains to the small neighbourhood stores, and you are not limited to specific platforms like Amazon or Flipkart anymore ?

This is what the ONDC (Open Network for Digital Commerce) promises to provide. It's designed to democratise digital commerce, offering equal opportunities for sellers of all sizes and presenting buyers with more options than ever before.

  • ONDC provides a common platform for e-commerce irrespective of the seller/buyer app you use.

  • ONDC charges nearly zero-commission rate of the selling price unlike platforms like Amazon and Flipkart

  • It aims to democratise digital commerce, offering equal opportunities for sellers regardless of their size and giving buyers more choices than ever before.

Imagine if you had the access to every possible seller in the country from large retail chains to the small neighbourhood stores, and you are not limited to specific platforms like Amazon or Flipkart anymore ?

This is what the ONDC (Open Network for Digital Commerce) promises to provide. It's designed to democratise digital commerce, offering equal opportunities for sellers of all sizes and presenting buyers with more options than ever before.

  • ONDC provides a common platform for e-commerce irrespective of the seller/buyer app you use.

  • ONDC charges nearly zero-commission rate of the selling price unlike platforms like Amazon and Flipkart

  • It aims to democratise digital commerce, offering equal opportunities for sellers regardless of their size and giving buyers more choices than ever before.

Potential of ONDC
Potential of ONDC

Imagine this: Rahul, living in Bengaluru, wants to buy a new smartphone, preferably the latest model. He opens his ONDC-enabled app —

He types in "latest high-quality smartphone 12GB RAM"

Within seconds, he sees listings from various sellers, including:

  • "ElectroMart" in Mumbai offering a 15% discount with free next-day delivery.

  • "TechLocal" near his house providing a competitive price with the option to see the phone in person.

Imagine this: Rahul, living in Bengaluru, wants to buy a new smartphone, preferably the latest model. He opens his ONDC-enabled app —

He types in "latest high-quality smartphone 12GB RAM"

Within seconds, he sees listings from various sellers, including:

  • "ElectroMart" in Mumbai offering a 15% discount with free next-day delivery.

  • "TechLocal" near his house providing a competitive price with the option to see the phone in person.

Potential of ONDC
Potential of ONDC
Potential Stores on ONDC
Potential Stores on ONDC
What advantage a seller can have in ONDC
What advantage a seller can have in ONDC
Potential Stores on ONDC
Potential Stores on ONDC

Rahul reviews the offers, checks ratings and reviews on the sellers, and decides to buy from "TechLocal" because he prefers to see the product before buying it.

He clicks on the buy button, completes the transaction through his preferred payment method, and chooses to pick up the phone from the store the same day.

This seamless connection between Rahul and sellers all over India, facilitated by ONDC, shows the power of e-commerce enabled India. Rahul can compare prices, get the best deals, and choose sellers based on his priorities, like delivery speed or local availability.

Now, let’s consider Anjali, who owns "TechLocal". By registering on the ONDC network, she has expanded her reach beyond her locality. Here’s how ONDC benefits Anjali:

  1. Visibility: Her products are now visible not just to the locals, but also to potential buyers across the nation.

  2. Reduced Costs: She doesn’t have to spend heavily on marketing or building her own e-commerce platform; ONDC takes care of that.

  3. Increased Sales: With wider visibility and easy comparison tools for buyers, she experiences increased sales.

Rahul reviews the offers, checks ratings and reviews on the sellers, and decides to buy from "TechLocal" because he prefers to see the product before buying it.

He clicks on the buy button, completes the transaction through his preferred payment method, and chooses to pick up the phone from the store the same day.

This seamless connection between Rahul and sellers all over India, facilitated by ONDC, shows the power of e-commerce enabled India. Rahul can compare prices, get the best deals, and choose sellers based on his priorities, like delivery speed or local availability.

Now, let’s consider Anjali, who owns "TechLocal". By registering on the ONDC network, she has expanded her reach beyond her locality. Here’s how ONDC benefits Anjali:

  1. Visibility: Her products are now visible not just to the locals, but also to potential buyers across the nation.

  2. Reduced Costs: She doesn’t have to spend heavily on marketing or building her own e-commerce platform; ONDC takes care of that.

  3. Increased Sales: With wider visibility and easy comparison tools for buyers, she experiences increased sales.

What advantage a seller can have in ONDC
What advantage a seller can have in ONDC

To help sellers like Anjali  from "TechLocal" join ONDC, companies like SellerSetu provide essential services. SellerSetu specialises in simplifying the onboarding process for sellers and making the transition to ONDC smooth and hassle-free.

SellerSetu acts as a bridge between traditional sellers and ONDC’s digital marketplace. Here’s how it helps:

  1. Easy Integration: SellerSetu helps sellers integrate their existing systems with the ONDC protocols, ensuring they can start selling quickly without overhauling their current operations.

  2. Training and Support: They offer training sessions and support to sellers, helping them understand how to manage their online presence effectively.

  3. Visibility Boost: By connecting sellers to this expansive network, SellerSetu helps them reach a broader audience, thus increasing potential sales opportunities.

To help sellers like Anjali  from "TechLocal" join ONDC, companies like SellerSetu provide essential services. SellerSetu specialises in simplifying the onboarding process for sellers and making the transition to ONDC smooth and hassle-free.

SellerSetu acts as a bridge between traditional sellers and ONDC’s digital marketplace. Here’s how it helps:

  1. Easy Integration: SellerSetu helps sellers integrate their existing systems with the ONDC protocols, ensuring they can start selling quickly without overhauling their current operations.

  2. Training and Support: They offer training sessions and support to sellers, helping them understand how to manage their online presence effectively.

  3. Visibility Boost: By connecting sellers to this expansive network, SellerSetu helps them reach a broader audience, thus increasing potential sales opportunities.

SellerSetu a bridge between buyer and sellers
SellerSetu a bridge between buyer and sellers
SellerSetu a bridge between buyer and sellers
SellerSetu a bridge between buyer and sellers

ONDC is transforming the way we think about digital commerce. For buyers, it brings more options, transparency, and convenience. For sellers, it offers a broader marketplace, reduced costs, and higher competitiveness. This initiative not only supports the existing e-commerce giants but also empowers every small shop and service provider, integrating them into the national economy.

So next time you need to shop online, imagine using ONDC—where your choices are not limited to just the big players, but include every possible vendor providing competitive prices and great service. Happy shopping!


Are you looking to revolutionize your online selling experience as well?

We at SellerSetu, provide you with a quick, affordable, and seamless way to go live on ONDC and unlock endless opportunities to sell your products online.

If you want a demo or have any questions, please reach out to us using the contact form below.

ONDC is transforming the way we think about digital commerce. For buyers, it brings more options, transparency, and convenience. For sellers, it offers a broader marketplace, reduced costs, and higher competitiveness. This initiative not only supports the existing e-commerce giants but also empowers every small shop and service provider, integrating them into the national economy.

So next time you need to shop online, imagine using ONDC—where your choices are not limited to just the big players, but include every possible vendor providing competitive prices and great service. Happy shopping!


Are you looking to revolutionize your online selling experience as well?

We at SellerSetu, provide you with a quick, affordable, and seamless way to go live on ONDC and unlock endless opportunities to sell your products online.

If you want a demo or have any questions, please reach out to us using the contact form below.

Are You Ready To Start A Successful Journey On ONDC ?

Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.

Are You Ready To Start A Successful Journey On ONDC ?

Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.

Are You Ready To Start A Successful Journey On ONDC ?

Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.