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Author: Rishita Gupta
Read Time: 5-7 mins
Apr 4, 2024
Sellers on ONDC
Sellers on ONDC
Sellers on ONDC
Author: Rishita Gupta
Read Time: 5-7 mins
Apr 4, 2024
In the era of digital transformation, e-commerce emerges as a strategic bet for businesses, especially for Micro, Small, and Medium Enterprises (MSMEs), offering them opportunities in the digital marketplace like never before.
The transformation from offline stores to digital platforms is not just a trend but an approach to grow the customer base manifolds.
MSMEs form the backbone of the Indian economy, contributing significantly to Gross Domestic Product (GDP) and providing employment opportunities, particularly in emerging markets. Their presence is crucial for India to become the third largest economy by 2030. With the hype of entrepreneurship growing like never before in India, and TV shows like Shark Tank India adding to this enthusiasm, positioning your brand in the e-commerce market is more important than ever.
In today's digital age, where commerce, communication, and connectivity are increasingly reliant on digital platforms, embracing e-commerce is no longer a luxury but a strategic imperative for small businesses. The rise of e-commerce presents businesses with unprecedented opportunities to expand their reach, diversify revenue streams, and enhance competitiveness in the global marketplace. Even the Government of India is seeking to promote inclusive and sustainable economic growth through e-commerce, by being bullish on platforms like ONDC.
In the era of digital transformation, e-commerce emerges as a strategic bet for businesses, especially for Micro, Small, and Medium Enterprises (MSMEs), offering them opportunities in the digital marketplace like never before.
The transformation from offline stores to digital platforms is not just a trend but an approach to grow the customer base manifolds.
MSMEs form the backbone of the Indian economy, contributing significantly to Gross Domestic Product (GDP) and providing employment opportunities, particularly in emerging markets. Their presence is crucial for India to become the third largest economy by 2030. With the hype of entrepreneurship growing like never before in India, and TV shows like Shark Tank India adding to this enthusiasm, positioning your brand in the e-commerce market is more important than ever.
In today's digital age, where commerce, communication, and connectivity are increasingly reliant on digital platforms, embracing e-commerce is no longer a luxury but a strategic imperative for small businesses. The rise of e-commerce presents businesses with unprecedented opportunities to expand their reach, diversify revenue streams, and enhance competitiveness in the global marketplace. Even the Government of India is seeking to promote inclusive and sustainable economic growth through e-commerce, by being bullish on platforms like ONDC.
[source : inc42]
Why are small businesses eager to become a part of ONDC and position themselves on the e-commerce marketspace?
Quick set up of online stores — It is extremely convenient to set up an online store unlike a traditional offline store which takes months (if not years). Small home grown businesses can also easily set up a shop online, breaking free from the physical limitations and high costs of traditional stores. Meanwhile, customers get to explore and buy from a diverse selection of products without leaving their homes. This ease of selling goods and services on the network, helps in building a loyal community around your brand.
[source : inc42]
Why are small businesses eager to become a part of ONDC and position themselves on the e-commerce marketspace?
Quick set up of online stores — It is extremely convenient to set up an online store unlike a traditional offline store which takes months (if not years). Small home grown businesses can also easily set up a shop online, breaking free from the physical limitations and high costs of traditional stores. Meanwhile, customers get to explore and buy from a diverse selection of products without leaving their homes. This ease of selling goods and services on the network, helps in building a loyal community around your brand.
Increasing profits, Decreasing costs – Operating an e-commerce business often requires lower overhead costs compared to traditional retail models. MSMEs can save on expenses related to physical infrastructure, maintenance, and staffing, allowing them to allocate resources more efficiently and invest in areas that drive business growth.
Additionally, e-commerce streamlines various operational processes such as inventory management, order fulfillment, and customer support, further enhancing cost-effectiveness and efficiency.
Increasing profits, Decreasing costs – Operating an e-commerce business often requires lower overhead costs compared to traditional retail models. MSMEs can save on expenses related to physical infrastructure, maintenance, and staffing, allowing them to allocate resources more efficiently and invest in areas that drive business growth.
Additionally, e-commerce streamlines various operational processes such as inventory management, order fulfillment, and customer support, further enhancing cost-effectiveness and efficiency.
Global Reach with Local Flavour– E-commerce platforms enable MSMEs to showcase their products and services to a larger audience while retaining their unique local identity and flavour. Whether it's handmade crafts from a remote village or custom delicacies from a traditional town, MSMEs can leverage e-commerce to showcase their unique offerings to customers worldwide. This global reach not only expands market opportunities but also promotes cultural exchange and appreciation.
Global Reach with Local Flavour– E-commerce platforms enable MSMEs to showcase their products and services to a larger audience while retaining their unique local identity and flavour. Whether it's handmade crafts from a remote village or custom delicacies from a traditional town, MSMEs can leverage e-commerce to showcase their unique offerings to customers worldwide. This global reach not only expands market opportunities but also promotes cultural exchange and appreciation.
Having an advantage with technology: E-commerce offers small businesses a significant competitive advantage through the power of data analytics and similar tools. By moving online, businesses can leverage tools to analyze customer behavior, preferences, and purchasing patterns. This invaluable insight allows for targeted marketing strategies, personalized shopping experiences, and optimized product offerings, leading to increased customer satisfaction and loyalty. This digital accessibility not only levels the playing field with larger competitors but also opens up new avenues for growth and innovation.
Taking Brand Engagement to the next level: E-commerce platforms provide businesses with the opportunity to engage with their target audience on a deeper level. Through interactive features such as customer reviews, social media integration, and personalized recommendations, businesses can cultivate meaningful relationships with their customers, build brand loyalty, and drive advocacy. This sense of community not only enhances the overall shopping experience but also strengthens the bond between businesses and their customer base, creating a sustainable foundation for long-term success.
24/7 Sales opportunity: E-commerce allows businesses to sell products 24/7, illustrating the idea of earning money even while asleep. It breaks the constraints of traditional stores, which have fixed hours and locations. By being online all the time, businesses can reach customers anytime, anywhere, boosting sales opportunities. With automated processes for payments and deliveries, revenue keeps flowing with minimal effort. In short, e-commerce turns the dream of continuous earning into reality, driving financial growth.
E-commerce is a key to growth for small businesses, making it easier for them to reach more customers, work more efficiently, and stay up-to-date with new technology. Moving to online sales helps these businesses go global while staying true to their roots, build community, and create strong customer bonds. Thanks to initiatives like ONDC, small businesses have a clear way to shine and compete worldwide.
SellerSetu, a seller app on ONDC, makes it easy for businesses to start selling online. If you’re looking to take your business into the e-commerce world, SellerSetu is here to help you make the most of it. Join us in the digital marketplace and let’s grow together.
Are you looking to revolutionize your online selling experience?
At SellerSetu, we provide you with a quick, affordable, and seamless way to go live on ONDC and unlock endless opportunities to sell your products online.
If you want a demo or have any questions, please reach out to us using the contact form below.
Having an advantage with technology: E-commerce offers small businesses a significant competitive advantage through the power of data analytics and similar tools. By moving online, businesses can leverage tools to analyze customer behavior, preferences, and purchasing patterns. This invaluable insight allows for targeted marketing strategies, personalized shopping experiences, and optimized product offerings, leading to increased customer satisfaction and loyalty. This digital accessibility not only levels the playing field with larger competitors but also opens up new avenues for growth and innovation.
Taking Brand Engagement to the next level: E-commerce platforms provide businesses with the opportunity to engage with their target audience on a deeper level. Through interactive features such as customer reviews, social media integration, and personalized recommendations, businesses can cultivate meaningful relationships with their customers, build brand loyalty, and drive advocacy. This sense of community not only enhances the overall shopping experience but also strengthens the bond between businesses and their customer base, creating a sustainable foundation for long-term success.
24/7 Sales opportunity: E-commerce allows businesses to sell products 24/7, illustrating the idea of earning money even while asleep. It breaks the constraints of traditional stores, which have fixed hours and locations. By being online all the time, businesses can reach customers anytime, anywhere, boosting sales opportunities. With automated processes for payments and deliveries, revenue keeps flowing with minimal effort. In short, e-commerce turns the dream of continuous earning into reality, driving financial growth.
E-commerce is a key to growth for small businesses, making it easier for them to reach more customers, work more efficiently, and stay up-to-date with new technology. Moving to online sales helps these businesses go global while staying true to their roots, build community, and create strong customer bonds. Thanks to initiatives like ONDC, small businesses have a clear way to shine and compete worldwide.
SellerSetu, a seller app on ONDC, makes it easy for businesses to start selling online. If you’re looking to take your business into the e-commerce world, SellerSetu is here to help you make the most of it. Join us in the digital marketplace and let’s grow together.
Are you looking to revolutionize your online selling experience?
At SellerSetu, we provide you with a quick, affordable, and seamless way to go live on ONDC and unlock endless opportunities to sell your products online.
If you want a demo or have any questions, please reach out to us using the contact form below.
More on ONDC…
More on ONDC…
Are You Ready To Start A Successful Journey On ONDC ?
Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.
Are You Ready To Start A Successful Journey On ONDC ?
Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.
Are You Ready To Start A Successful Journey On ONDC ?
Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.