Why Your Business Should Join the ONDC Network: A Complete Guide for Sellers

The way businesses sell products has transformed dramatically with the rise of online marketplaces. In India, the introduction of the Open Network for Digital Commerce (ONDC) is set to revolutionize this space even further. This government-backed initiative aims to create a more inclusive, accessible, and fair e-commerce ecosystem for sellers of all sizes, whether they’re large enterprises or small businesses.

In this guide, we’ll walk you through what the ONDC network is, how it benefits sellers, and why your business should consider joining the network. Whether you're new to e-commerce or looking to expand your online reach, ONDC has the potential to help you grow without the typical limitations of existing platforms.

What is the ONDC Network?

The Open Network for Digital Commerce (ONDC) is a project by the Government of India designed to democratize e-commerce. Unlike traditional marketplaces where sellers are bound to a single platform, ONDC opens up a vast network where buyers and sellers can interact across various platforms. It is based on open protocols, meaning businesses of all sizes can connect to a larger audience without the need for a middleman.

This decentralized approach aims to break the monopoly of existing e-commerce giants by giving sellers more control over how they sell, what prices they set, and how they manage their business.

The way businesses sell products has transformed dramatically with the rise of online marketplaces. In India, the introduction of the Open Network for Digital Commerce (ONDC) is set to revolutionize this space even further. This government-backed initiative aims to create a more inclusive, accessible, and fair e-commerce ecosystem for sellers of all sizes, whether they’re large enterprises or small businesses.

In this guide, we’ll walk you through what the ONDC network is, how it benefits sellers, and why your business should consider joining the network. Whether you're new to e-commerce or looking to expand your online reach, ONDC has the potential to help you grow without the typical limitations of existing platforms.

What is the ONDC Network?

The Open Network for Digital Commerce (ONDC) is a project by the Government of India designed to democratize e-commerce. Unlike traditional marketplaces where sellers are bound to a single platform, ONDC opens up a vast network where buyers and sellers can interact across various platforms. It is based on open protocols, meaning businesses of all sizes can connect to a larger audience without the need for a middleman.

This decentralized approach aims to break the monopoly of existing e-commerce giants by giving sellers more control over how they sell, what prices they set, and how they manage their business.

(Credit: MyStore)

Why is ONDC Important for Sellers?

ONDC is not just another platform to sell products—it’s a network designed to empower sellers.

Here’s why it stands out:

No Platform Dependency: Unlike traditional online marketplaces where you rely on one major player (like Amazon or Flipkart), ONDC allows you to connect with multiple platforms at once. This gives you more exposure and access to a wider audience.
Fair Competition: ONDC promotes a level playing field. Whether you’re a large enterprise or a small local business, every seller has equal opportunities to showcase their products and reach customers.
Ease of Access: With tools like the ONDC seller app, joining the network and listing your products has never been easier. You don’t need to spend months on development or technical setup—everything is ready to go, and you can get started in a few simple steps.
Better Control: ONDC gives you full control over your pricing, product offerings, and customer relationships. You won’t be forced into the pricing structures or rules of large platforms. You decide how you want to sell, giving you more flexibility in managing your business.

How the ONDC Seller App Works

One of the easiest ways to get started on the ONDC network is by using an ONDC seller app, like the one offered by SellerSetu. These apps simplify the entire process of joining the network, listing your products, and managing orders.

The ONDC seller app allows you to:

Create an account easily with basic details like your GSTIN and bank information.
List products quickly, without the need for extensive technical knowledge.
Get access to tools that help you manage your sales, payments, and deliveries all in one place.

By using an ONDC seller app, businesses can join the network faster and without the usual headaches associated with going online.

(Credit: MyStore)

Why is ONDC Important for Sellers?

ONDC is not just another platform to sell products—it’s a network designed to empower sellers.

Here’s why it stands out:

No Platform Dependency: Unlike traditional online marketplaces where you rely on one major player (like Amazon or Flipkart), ONDC allows you to connect with multiple platforms at once. This gives you more exposure and access to a wider audience.
Fair Competition: ONDC promotes a level playing field. Whether you’re a large enterprise or a small local business, every seller has equal opportunities to showcase their products and reach customers.
Ease of Access: With tools like the ONDC seller app, joining the network and listing your products has never been easier. You don’t need to spend months on development or technical setup—everything is ready to go, and you can get started in a few simple steps.
Better Control: ONDC gives you full control over your pricing, product offerings, and customer relationships. You won’t be forced into the pricing structures or rules of large platforms. You decide how you want to sell, giving you more flexibility in managing your business.

How the ONDC Seller App Works

One of the easiest ways to get started on the ONDC network is by using an ONDC seller app, like the one offered by SellerSetu. These apps simplify the entire process of joining the network, listing your products, and managing orders.

The ONDC seller app allows you to:

Create an account easily with basic details like your GSTIN and bank information.
List products quickly, without the need for extensive technical knowledge.
Get access to tools that help you manage your sales, payments, and deliveries all in one place.

By using an ONDC seller app, businesses can join the network faster and without the usual headaches associated with going online.

How ONDC Can Benefit Your Business

Reach More Customers Across India

One of the biggest advantages of the ONDC network is its ability to connect you with customers across the country. As more buyer platforms join the network, your products will be visible to a larger audience than if you were only on a single marketplace. This wider reach can lead to more sales and new business opportunities.

For example, a small business based in a Tier 2 or Tier 3 city can reach customers in metros without needing to set up a new physical presence. With the ONDC network, your business can become truly pan-India, opening up markets that were previously out of reach.

Cost-Effective Selling

Joining large marketplaces often comes with high fees, including commission costs and advertising spend. ONDC aims to make selling more affordable for everyone. The fees are significantly lower than traditional platforms, meaning you get to keep more of your profits. Additionally, the open network lets you tap into government-backed benefits and a more supportive ecosystem.

Multiple Delivery Options

Fulfillment is a critical part of any online business, and ONDC addresses this with a variety of delivery options. The network includes multiple logistics partners that can help you deliver products to customers efficiently. Whether you’re selling locally or across states, you’ll find the right partner within the ONDC network to get your products where they need to go.

With access to multiple delivery options, you can also offer competitive shipping rates, making your products more attractive to buyers.

Easy Integration with Existing Systems

Already have an existing e-commerce store? No problem. ONDC allows for easy integration with your current setup. The network is designed to be flexible, meaning you can continue to use your own website while also joining the open network to gain access to new markets. By integrating with the ONDC network, you can seamlessly expand your online business without disrupting your current operations.

How ONDC Can Benefit Your Business

Reach More Customers Across India

One of the biggest advantages of the ONDC network is its ability to connect you with customers across the country. As more buyer platforms join the network, your products will be visible to a larger audience than if you were only on a single marketplace. This wider reach can lead to more sales and new business opportunities.

For example, a small business based in a Tier 2 or Tier 3 city can reach customers in metros without needing to set up a new physical presence. With the ONDC network, your business can become truly pan-India, opening up markets that were previously out of reach.

Cost-Effective Selling

Joining large marketplaces often comes with high fees, including commission costs and advertising spend. ONDC aims to make selling more affordable for everyone. The fees are significantly lower than traditional platforms, meaning you get to keep more of your profits. Additionally, the open network lets you tap into government-backed benefits and a more supportive ecosystem.

Multiple Delivery Options

Fulfillment is a critical part of any online business, and ONDC addresses this with a variety of delivery options. The network includes multiple logistics partners that can help you deliver products to customers efficiently. Whether you’re selling locally or across states, you’ll find the right partner within the ONDC network to get your products where they need to go.

With access to multiple delivery options, you can also offer competitive shipping rates, making your products more attractive to buyers.

Easy Integration with Existing Systems

Already have an existing e-commerce store? No problem. ONDC allows for easy integration with your current setup. The network is designed to be flexible, meaning you can continue to use your own website while also joining the open network to gain access to new markets. By integrating with the ONDC network, you can seamlessly expand your online business without disrupting your current operations.

Steps to Join the ONDC Network

Now that you know the benefits, you’re probably wondering how to get started.

Here’s a simple step-by-step guide on how to join the ONDC network using an ONDC seller app like the one offered by SellerSetu:

Create Your Account: Sign up on the ONDC seller app by providing basic information such as your business name, GSTIN, and bank account details.
List Your Products: Once your account is set up, upload the products you want to sell. The ONDC seller app makes this process easy, even if you don’t have prior experience in e-commerce.
Set Your Prices: Unlike traditional platforms, ONDC allows you to set your own pricing rules. You can decide what to charge for your products, including offering discounts and promotions if you wish.
Start Selling: Once your products are listed, they’ll be visible to buyers across the ONDC network. You’ll start receiving orders, and the ONDC seller app will help you manage everything from payments to delivery.

This is our perfect solution to take your business online with ONDC: https://sellersetu.in/enterprise!

Why ONDC is the Future of E-Commerce

As e-commerce continues to grow in India, ONDC is set to become a game-changer. By offering a decentralized, inclusive network, it allows businesses of all sizes to compete on equal footing. Whether you’re a small shop or a large enterprise, joining ONDC can help you reach new customers, reduce costs, and build a more sustainable business.

The government’s backing of this initiative also means that it has strong support, ensuring that the network will continue to grow and evolve to meet the needs of sellers. As more platforms and buyers join ONDC, the potential for growth is immense.

Steps to Join the ONDC Network

Now that you know the benefits, you’re probably wondering how to get started.

Here’s a simple step-by-step guide on how to join the ONDC network using an ONDC seller app like the one offered by SellerSetu:

Create Your Account: Sign up on the ONDC seller app by providing basic information such as your business name, GSTIN, and bank account details.
List Your Products: Once your account is set up, upload the products you want to sell. The ONDC seller app makes this process easy, even if you don’t have prior experience in e-commerce.
Set Your Prices: Unlike traditional platforms, ONDC allows you to set your own pricing rules. You can decide what to charge for your products, including offering discounts and promotions if you wish.
Start Selling: Once your products are listed, they’ll be visible to buyers across the ONDC network. You’ll start receiving orders, and the ONDC seller app will help you manage everything from payments to delivery.

This is our perfect solution to take your business online with ONDC: https://sellersetu.in/enterprise!

Why ONDC is the Future of E-Commerce

As e-commerce continues to grow in India, ONDC is set to become a game-changer. By offering a decentralized, inclusive network, it allows businesses of all sizes to compete on equal footing. Whether you’re a small shop or a large enterprise, joining ONDC can help you reach new customers, reduce costs, and build a more sustainable business.

The government’s backing of this initiative also means that it has strong support, ensuring that the network will continue to grow and evolve to meet the needs of sellers. As more platforms and buyers join ONDC, the potential for growth is immense.

Why Your Business Should Join the ONDC Network Today

Joining the ONDC network is a smart move for any business looking to expand its online presence. Whether you’re new to e-commerce or an established seller, the benefits of joining this open network are clear. With access to a larger customer base, lower costs, and better control over your business, ONDC can help you grow your business in a way that traditional marketplaces can’t.

Also give this a read, if you've found this guide helpful: https://sellersetu.in/blog/why-one-should-join-ondc

If you’re ready to take the next step in growing your business, SellerSetu can help. Our ONDC seller app is designed to make joining the network easy, so you can start selling online without any hassle. Don’t wait—get started today and take your business to the next level with ONDC.

By keeping the tone conversational and avoiding heavy jargon, this guide makes it easy for sellers of all types to understand why joining the ONDC network is beneficial. With the right tools and a supportive ecosystem, sellers can thrive in this new, open e-commerce landscape.

Why Your Business Should Join the ONDC Network Today

Joining the ONDC network is a smart move for any business looking to expand its online presence. Whether you’re new to e-commerce or an established seller, the benefits of joining this open network are clear. With access to a larger customer base, lower costs, and better control over your business, ONDC can help you grow your business in a way that traditional marketplaces can’t.

Also give this a read, if you've found this guide helpful: https://sellersetu.in/blog/why-one-should-join-ondc

If you’re ready to take the next step in growing your business, SellerSetu can help. Our ONDC seller app is designed to make joining the network easy, so you can start selling online without any hassle. Don’t wait—get started today and take your business to the next level with ONDC.

By keeping the tone conversational and avoiding heavy jargon, this guide makes it easy for sellers of all types to understand why joining the ONDC network is beneficial. With the right tools and a supportive ecosystem, sellers can thrive in this new, open e-commerce landscape.

Why Your Business Should Join the ONDC Network: A Complete Guide for Sellers

Why Your Business Should Join the ONDC Network: A Complete Guide for Sellers