How to sell on ONDC
How to sell on ONDC

Author: Rishita Gupta

Read Time: 5-7 mins

Apr 18, 2024

How to Register and Sell on ONDC | Join ONDC as a Seller

How to Register and Sell on ONDC | Join ONDC as a Seller

How to Register and Sell on ONDC | Join ONDC as a Seller

Author: Rishita Gupta

Read Time: 5-7 mins

Apr 18, 2024

How to sell on ONDC
How to sell on ONDC
Are you wondering how to sell on ONDC? Look no further, we've got you covered!

In this digital age, if you're unsure about something, you can simply search it on Google or visit the website for more information. Likewise, when you visit the official ONDC website and scroll through the landing page, you'll find a section called 'How to join' on the landing page. If you click on it , you will see a role selector.

Are you wondering how to sell on ONDC? Look no further, we've got you covered!

In this digital age, if you're unsure about something, you can simply search it on Google or visit the website for more information. Likewise, when you visit the official ONDC website and scroll through the landing page, you'll find a section called 'How to join' on the landing page. If you click on it , you will see a role selector.

Roles on the ONDC Network
Roles on the ONDC Network

Source: [ONDC]

Let's take a moment to understand what these 'Roles' mean. Many sellers often make the mistake of not fully grasping what ONDC is all about.

Roles you can play on ONDC:

ONDC consists of three primary nodes - the seller node, where sellers can list and sell their products, the buyer node, where customers can browse and make purchases and the logistics node, where a logistics company fulfills an order.
Now, let's focus on how you can enter ONDC as a seller. There are two important things to keep in mind.

Firstly, there is the Marketplace Seller Node. If you don't have your own website, interface, or software, but still want to sell your products smoothly with a low commission rate, you can utilize the services of companies that act as marketplaces. For example, SellerSetu, a seller app on ONDC provides everything from order management to shipment and delivery. 

However, if you prefer to register directly on ONDC and handle all aspects of your business, including delivery and customer queries, without any intermediaries, by yourself then, you can register through the Inventory Seller Node. For that you will have to do technical integrations which can take anywhere between 6-8 months and also the need for a dedicated technical team. SellerSetu provides this connection with ONDC for your business eliminating all the efforts from your side.

Cataloging your products:

Optimizing your product listings is another crucial aspect of selling on ONDC. By crafting compelling product descriptions, utilizing high-quality images, and implementing competitive pricing strategies, you can attract more customers and drive conversions. SellerSetu offers comprehensive guidance on product optimization, ensuring that your listings stand out in the crowded marketplace and resonate with potential buyers.

Source: [ONDC]

Let's take a moment to understand what these 'Roles' mean. Many sellers often make the mistake of not fully grasping what ONDC is all about.

Roles you can play on ONDC:

ONDC consists of three primary nodes - the seller node, where sellers can list and sell their products, the buyer node, where customers can browse and make purchases and the logistics node, where a logistics company fulfills an order.
Now, let's focus on how you can enter ONDC as a seller. There are two important things to keep in mind.

Firstly, there is the Marketplace Seller Node. If you don't have your own website, interface, or software, but still want to sell your products smoothly with a low commission rate, you can utilize the services of companies that act as marketplaces. For example, SellerSetu, a seller app on ONDC provides everything from order management to shipment and delivery. 

However, if you prefer to register directly on ONDC and handle all aspects of your business, including delivery and customer queries, without any intermediaries, by yourself then, you can register through the Inventory Seller Node. For that you will have to do technical integrations which can take anywhere between 6-8 months and also the need for a dedicated technical team. SellerSetu provides this connection with ONDC for your business eliminating all the efforts from your side.

Cataloging your products:

Optimizing your product listings is another crucial aspect of selling on ONDC. By crafting compelling product descriptions, utilizing high-quality images, and implementing competitive pricing strategies, you can attract more customers and drive conversions. SellerSetu offers comprehensive guidance on product optimization, ensuring that your listings stand out in the crowded marketplace and resonate with potential buyers.

Roles on the ONDC Network
Roles on the ONDC Network
Order Flow on ONDC
Order Flow on ONDC
Onboarding Process on ONDC
Onboarding Process on ONDC
Order Flow on ONDC
Order Flow on ONDC

Compliances:

Sellers can have a seamless onboarding process looking to tap into the vast potential of ONDC. The journey begins with a simple contact us process on sellersetu.in, requiring only a phone number and email address, making it quick and hassle-free. Once registered on SellerSetu, sellers are prompted to provide essential documentation, including Aadhar, PAN, and GSTIN details, ensuring compliance with regulatory requirements.

Onboarding:

Upon completion of the registration process, sellers can create their own shop on the platform, customizing their shop name, account number, address, and product offerings. For added convenience, SellerSetu provides options for inventory management, allowing sellers to add products manually or can directly import your data if you are already selling products online (shopify ,amazon, meesho, flipkart or myntra) through existing Excel sheets. Voice command functionality further simplifies the process, enabling sellers to add products effortlessly in any language.

Compliances:

Sellers can have a seamless onboarding process looking to tap into the vast potential of ONDC. The journey begins with a simple contact us process on sellersetu.in, requiring only a phone number and email address, making it quick and hassle-free. Once registered on SellerSetu, sellers are prompted to provide essential documentation, including Aadhar, PAN, and GSTIN details, ensuring compliance with regulatory requirements.

Onboarding:

Upon completion of the registration process, sellers can create their own shop on the platform, customizing their shop name, account number, address, and product offerings. For added convenience, SellerSetu provides options for inventory management, allowing sellers to add products manually or can directly import your data if you are already selling products online (shopify ,amazon, meesho, flipkart or myntra) through existing Excel sheets. Voice command functionality further simplifies the process, enabling sellers to add products effortlessly in any language.

Onboarding Process on ONDC
Onboarding Process on ONDC

Managing ONDC Orders:

Order management is made easy with SellerSetu, empowering sellers to track orders, manage inventory, and fulfill customer requests promptly. Sellers have the flexibility to cancel orders if inventory is unavailable and coordinate with delivery agents for seamless order fulfillment. SellerSetu also facilitates the selection of the best delivery partner at competitive prices, ensuring efficient and cost-effective shipping solutions.

Managing and tracking your payments:

Payment processing is streamlined, with sellers receiving their payments within return window plus two days after deducting a convenience fee. There is a dedicated page in the dashboard where you can track all your completed and pending payments with all the required details.

Managing customer issues and grievances: 

In case of return requests or grievances, SellerSetu provides a dedicated page in the dashboard for issue resolution, ensuring prompt and efficient resolution of customer concerns. The page contains every small and related detail making it very convenient for you to resolve these issues in the fastest way possible and improving your rating on the ONDC network. 

Managing logistics and fulfillment:

Sellersetu offers complete flexibility with logistics. We understand your pain and hence automatically choose the cheapest and the fastest delivery provider for your order using our optimized algorithm. You can hence ship your products across without any extra efforts. The logistics cost is also borne by the buyer, thus completely eliminating any head-ache for the seller. There is also a dedicated page on the dashboard to manage your return orders effortlessly.

Choosing the best solution to go live on ONDC:


With SellerSetu's comprehensive support and user-friendly interface, sellers can navigate the complexities of ONDC with confidence and unlock the full potential of India's digital commerce landscape. We assure you the best pricing in the market. For any further queries or assistance, sellers can easily reach out to SellerSetu through the contact us form, ensuring a seamless and personalized experience throughout their ONDC journey.

Managing ONDC Orders:

Order management is made easy with SellerSetu, empowering sellers to track orders, manage inventory, and fulfill customer requests promptly. Sellers have the flexibility to cancel orders if inventory is unavailable and coordinate with delivery agents for seamless order fulfillment. SellerSetu also facilitates the selection of the best delivery partner at competitive prices, ensuring efficient and cost-effective shipping solutions.

Managing and tracking your payments:

Payment processing is streamlined, with sellers receiving their payments within return window plus two days after deducting a convenience fee. There is a dedicated page in the dashboard where you can track all your completed and pending payments with all the required details.

Managing customer issues and grievances: 

In case of return requests or grievances, SellerSetu provides a dedicated page in the dashboard for issue resolution, ensuring prompt and efficient resolution of customer concerns. The page contains every small and related detail making it very convenient for you to resolve these issues in the fastest way possible and improving your rating on the ONDC network. 

Managing logistics and fulfillment:

Sellersetu offers complete flexibility with logistics. We understand your pain and hence automatically choose the cheapest and the fastest delivery provider for your order using our optimized algorithm. You can hence ship your products across without any extra efforts. The logistics cost is also borne by the buyer, thus completely eliminating any head-ache for the seller. There is also a dedicated page on the dashboard to manage your return orders effortlessly.

Choosing the best solution to go live on ONDC:


With SellerSetu's comprehensive support and user-friendly interface, sellers can navigate the complexities of ONDC with confidence and unlock the full potential of India's digital commerce landscape. We assure you the best pricing in the market. For any further queries or assistance, sellers can easily reach out to SellerSetu through the contact us form, ensuring a seamless and personalized experience throughout their ONDC journey.

Join us and go live on ONDC
Join us and go live on ONDC
Join us and go live on ONDC
Join us and go live on ONDC

As you embark on your ONDC journey, embracing innovation and adaptability will be key to staying ahead of the competition. Whether it's adopting new technologies, refining your marketing strategies, or exploring new avenues for growth, SellerSetu is here to support you every step of the way. With our expertise and guidance, you can navigate the ever-evolving landscape of e-commerce with confidence and achieve your business goals.

In conclusion, selling on ONDC offers a gateway to unparalleled growth and expansion for businesses of all sizes. By partnering with SellerSetu, you can unlock the full potential of India's digital marketplace and chart a course toward prosperity and success. Get started on your ONDC journey today and embark on a transformative adventure in e-commerce!


Now, it's your time to redefine your online selling experience.

We at SellerSetu, provide you with a quick, affordable, and seamless way to go live on ONDC and unlock endless opportunities to sell your products online.

If you want a demo or have any questions, please reach out to us using the contact form below.

As you embark on your ONDC journey, embracing innovation and adaptability will be key to staying ahead of the competition. Whether it's adopting new technologies, refining your marketing strategies, or exploring new avenues for growth, SellerSetu is here to support you every step of the way. With our expertise and guidance, you can navigate the ever-evolving landscape of e-commerce with confidence and achieve your business goals.

In conclusion, selling on ONDC offers a gateway to unparalleled growth and expansion for businesses of all sizes. By partnering with SellerSetu, you can unlock the full potential of India's digital marketplace and chart a course toward prosperity and success. Get started on your ONDC journey today and embark on a transformative adventure in e-commerce!


Now, it's your time to redefine your online selling experience.

We at SellerSetu, provide you with a quick, affordable, and seamless way to go live on ONDC and unlock endless opportunities to sell your products online.

If you want a demo or have any questions, please reach out to us using the contact form below.

Are You Ready To Start A Successful Journey On ONDC ?

Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.

Are You Ready To Start A Successful Journey On ONDC ?

Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.

Are You Ready To Start A Successful Journey On ONDC ?

Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.