Author: Pranav Deshpande
Read Time: 5-7 mins
Sep 20, 2024
How to Become a Seller on ONDC?
How to Become a Seller on ONDC?
How to Become a Seller on ONDC?
Author: Pranav Deshpande
Read Time: 5-7 mins
Sep 20, 2024
What is ONDC?
ONDC is an open network that connects buyers, sellers, and delivery partners for online commerce in India. It enables any buyer or seller app to join the network and transact with each other, similar to how UPI allows any payment app to facilitate transactions.
For instance, if a buyer uses an ONDC-enabled app to search for a product, they will see listings from multiple sellers across different apps which are connected to ONDC, allowing them to compare prices and options. This promotes competition, empowers consumers with choice, and provides a level playing field for businesses irrespective of their size or technical reach.
What is ONDC?
ONDC is an open network that connects buyers, sellers, and delivery partners for online commerce in India. It enables any buyer or seller app to join the network and transact with each other, similar to how UPI allows any payment app to facilitate transactions.
For instance, if a buyer uses an ONDC-enabled app to search for a product, they will see listings from multiple sellers across different apps which are connected to ONDC, allowing them to compare prices and options. This promotes competition, empowers consumers with choice, and provides a level playing field for businesses irrespective of their size or technical reach.
(Credit: Civils Duty)
What are the Benefits of Selling on ONDC?
Lower Costs:
ONDC charges way lesser commission fees compared to traditional platforms, allowing sellers to keep more of their profits.
Improved Visibility:
Sellers can showcase their products across multiple buyer apps, increasing their visibility and potential sales.
Flexibility and Control:
Sellers have the freedom to operate on their own terms, including setting prices, managing inventory, and choosing logistics partners.
(Credit: Civils Duty)
What are the Benefits of Selling on ONDC?
Lower Costs:
ONDC charges way lesser commission fees compared to traditional platforms, allowing sellers to keep more of their profits.
Improved Visibility:
Sellers can showcase their products across multiple buyer apps, increasing their visibility and potential sales.
Flexibility and Control:
Sellers have the freedom to operate on their own terms, including setting prices, managing inventory, and choosing logistics partners.
How does ONDC actually work?
The interaction between buyer and seller apps on ONDC is possible through a centralized gateway that connects them, allowing buyers to search for products across multiple seller apps simultaneously. For example, when a buyer looks for a smartphone on a buyer app, the request is sent to the ONDC gateway, which it sends to all registered seller apps, returning a complete list of available options.
Here, ONDC acts only as an intermediary, ensuring that sellers are not locked into a single platform, allowing them to explore multiple seller apps for better visibility and deals. This flexibility is beneficial for sellers, as they can choose the app that best suits their needs without being restricted.
Product comparison on ONDC works by allowing buyers to view listings from various sellers, enabling them to compare prices, quality, and discounts easily. For instance, if a buyer is looking for a pair of shoes, they can see options from different sellers, helping them make informed purchasing decisions based on their preferences.
How to become a seller on ONDC?
Login Process
Select a seller app that supports ONDC registration, such as SellerSetu, or others as listed on the ONDC website. Choose the app based on the categories of your products (e.g., grocery, home & decor, food & beverages). You will need to provide your mobile number and email address at this stage.
Verification of Documents
For KYC (Know Your Customer) verification, you will need to submit a few essential documents:
PAN Card: This is your Permanent Account Number, which helps in identifying taxpayers in India.
Bank Account Details: Provide your bank account information, which is necessary for any transaction-related activities.
Aadhar Card: This is your unique identification number issued by the government, which helps in verifying your identity.
GST Registration (if applicable): If you are a business buyer, you may need to provide your GST registration number.
Do you COMPULSORILY need to have a GST to become a seller on ONDC?
While having a GST registration is generally required for sellers on the Open Network for Digital Commerce (ONDC), there is an exception to note. Sellers whose annual revenue is below ₹40 lakhs can operate without a GST registration, but they are limited to delivering their products within their own state. This flexibility allows small businesses to join ONDC without worrying about GST compliance.
How does ONDC actually work?
The interaction between buyer and seller apps on ONDC is possible through a centralized gateway that connects them, allowing buyers to search for products across multiple seller apps simultaneously. For example, when a buyer looks for a smartphone on a buyer app, the request is sent to the ONDC gateway, which it sends to all registered seller apps, returning a complete list of available options.
Here, ONDC acts only as an intermediary, ensuring that sellers are not locked into a single platform, allowing them to explore multiple seller apps for better visibility and deals. This flexibility is beneficial for sellers, as they can choose the app that best suits their needs without being restricted.
Product comparison on ONDC works by allowing buyers to view listings from various sellers, enabling them to compare prices, quality, and discounts easily. For instance, if a buyer is looking for a pair of shoes, they can see options from different sellers, helping them make informed purchasing decisions based on their preferences.
How to become a seller on ONDC?
Login Process
Select a seller app that supports ONDC registration, such as SellerSetu, or others as listed on the ONDC website. Choose the app based on the categories of your products (e.g., grocery, home & decor, food & beverages). You will need to provide your mobile number and email address at this stage.
Verification of Documents
For KYC (Know Your Customer) verification, you will need to submit a few essential documents:
PAN Card: This is your Permanent Account Number, which helps in identifying taxpayers in India.
Bank Account Details: Provide your bank account information, which is necessary for any transaction-related activities.
Aadhar Card: This is your unique identification number issued by the government, which helps in verifying your identity.
GST Registration (if applicable): If you are a business buyer, you may need to provide your GST registration number.
Do you COMPULSORILY need to have a GST to become a seller on ONDC?
While having a GST registration is generally required for sellers on the Open Network for Digital Commerce (ONDC), there is an exception to note. Sellers whose annual revenue is below ₹40 lakhs can operate without a GST registration, but they are limited to delivering their products within their own state. This flexibility allows small businesses to join ONDC without worrying about GST compliance.
Add Your Store
Set up your own Store on the app using a few basic details.
Add Your Product Catalog
Once your store is added, you can start uploading your product catalog and inventory to the ONDC network. To do this, provide the name, price, description, images, categories, and attributes for each product. By filling out this information accurately, you push your product's visibility and appeal, making it easier for buyers to discover and purchase your offerings.
Frequently-Asked Questions
We anticipate that you might have questions about the process and how each step in the process may work, so we have a few questions and their answers to hopefully guide you the right way.
How much commission does ONDC charge?
ONDC does not charge any commission directly; instead, it operates as a not-for-profit organization currently offering its services for free to encourage participation. However, buyer and seller apps connected to the ONDC network may impose their own fees. For instance, some buyer apps charge a finder fee on transactions, while seller apps may have their own pricing structures, including subscription fees or transaction-based charges.
Add Your Store
Set up your own Store on the app using a few basic details.
Add Your Product Catalog
Once your store is added, you can start uploading your product catalog and inventory to the ONDC network. To do this, provide the name, price, description, images, categories, and attributes for each product. By filling out this information accurately, you push your product's visibility and appeal, making it easier for buyers to discover and purchase your offerings.
Frequently-Asked Questions
We anticipate that you might have questions about the process and how each step in the process may work, so we have a few questions and their answers to hopefully guide you the right way.
How much commission does ONDC charge?
ONDC does not charge any commission directly; instead, it operates as a not-for-profit organization currently offering its services for free to encourage participation. However, buyer and seller apps connected to the ONDC network may impose their own fees. For instance, some buyer apps charge a finder fee on transactions, while seller apps may have their own pricing structures, including subscription fees or transaction-based charges.
How do I get paid for orders received through ONDC?
To get paid for orders received through ONDC, the payment process involves the buyer app and seller app you are using. When a buyer places an order, the payment is processed through the buyer app, which collects the payment from the customer.
Once the order is confirmed and fulfilled, the seller app receives the payment, minus any applicable fees. The seller app will then transfer the payment to your designated bank account after deducting any fees.
How do I promote my products as a seller on ONDC?
To effectively promote your products on ONDC, start by crafting compelling product listings with clear titles, detailed descriptions, and eye-catching images. Use relevant keywords to make your products easier to find. Stay competitive with smart pricing strategies and take advantage of ONDC’s promotional tools like sponsored listings and flash sales. Encourage your customers to leave reviews and ratings, as positive feedback builds trust and boosts your product’s visibility. Keep an eye on performance metrics and customer engagement through analytics, and adjust your approach based on what works best to drive sales and grow your business.
If you're a seller looking to join ONDC, SellerSetu is here to support you every step of the way. Fill out the form below to book a demo and discover how our expertise can streamline your onboarding process and enhance your experience.
How do I get paid for orders received through ONDC?
To get paid for orders received through ONDC, the payment process involves the buyer app and seller app you are using. When a buyer places an order, the payment is processed through the buyer app, which collects the payment from the customer.
Once the order is confirmed and fulfilled, the seller app receives the payment, minus any applicable fees. The seller app will then transfer the payment to your designated bank account after deducting any fees.
How do I promote my products as a seller on ONDC?
To effectively promote your products on ONDC, start by crafting compelling product listings with clear titles, detailed descriptions, and eye-catching images. Use relevant keywords to make your products easier to find. Stay competitive with smart pricing strategies and take advantage of ONDC’s promotional tools like sponsored listings and flash sales. Encourage your customers to leave reviews and ratings, as positive feedback builds trust and boosts your product’s visibility. Keep an eye on performance metrics and customer engagement through analytics, and adjust your approach based on what works best to drive sales and grow your business.
If you're a seller looking to join ONDC, SellerSetu is here to support you every step of the way. Fill out the form below to book a demo and discover how our expertise can streamline your onboarding process and enhance your experience.
More on ONDC…
More on ONDC…
Are You Ready To Start A Successful Journey On ONDC ?
Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.
Are You Ready To Start A Successful Journey On ONDC ?
Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.
Are You Ready To Start A Successful Journey On ONDC ?
Join the growing community of successful sellers who trust SellerSetu for their online selling needs. Start selling on the best online marketplace on ONDC. Fill out this form, and our team will reach out to you within the next 24 hours.